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The epitome of bold design.The Tesla Cybertruck is the epitome of bold design—a striking departure from traditional automotive aesthetics, with its angular, geometric shape and sharp lines. Its futuristic, armoured appearance challenges conventional notions of what a...

In the ever-evolving world of design, staying ahead of trends and continuously innovating is crucial. At the Wow Studio, we thrive on pushing the boundaries of creativity. Recently, we recognized an opportunity to redesign the logo of ADP (Always Designing for...

Accidental design occurs when a designer unintentionally creates something that resembles another existing design, object, or concept. In the context of a logo, this can happen if the logo inadvertently resembles another logo, symbol, or even an unrelated image or...

Emotional design focuses on creating products that evoke specific emotions and build a connection with the audience. Here we will explain how we redesign the SVD.pet logo through emotional design and create impact. 1. Positive Emotions: A smiling dog conveys...

Applying 5Ws from Designing Solutions to Coffee Dates The 5 Ws (Who, What, Where, When, and Why) are lean in their approach to gathering comprehensive information about a situation. By systematically addressing these questions, designers can quickly gather all...

I once walked by a car dealership in Richmond that had attached a few helium balloons with smiley faces to the cars. These balloons were intended to create a welcoming and friendly atmosphere, making the dealership more inviting. They served as a marketing tool to...

Photo by Apple Are you an iPhone user who's been eyeing that sleek MacBook, or perhaps contemplating getting the Apple Watch to complement your iPhone (notice how the iPhone is the gateway device into this ecosystem). If so, you've likely heard the term "Apple...

There are several apps and platforms that focus on social justice impact across various issues. In this post, we will list a few examples:  Buycott Buycott is an app that allows users to scan barcodes to learn about the products' parent companies and their...

In times of uncertainty, such as during the tumultuous period of COVID-19 in 2021, businesses often seek avenues to boost their visibility and attract customers. Yelp, a popular platform for local consumer reviews and business listings, was on our list of things to...

Have you ever found yourself standing in the aisle of a sprawling supermarket like Superstore or Walmart, faced with a multitude of options for the same product, all seemingly vying for your attention? What's the story behind this crowded marketplace within a single...

In the world of mobile advertising, it's common to spot company URLs proudly displayed on vehicles. However, a significant number of these advertisements miss the mark, especially when the URL comprises more than one word. In this post, we'll explore three methods for...

Design contains the ingredients of effective visual communication. When executed correctly, you communicate through the form without saying a word. Design encompasses the universal understanding and limitation of form and function. Design is not just about aesthetics;...

User Experience (UX) design helps breach the gap between a user’s needs and a company’s products and services offering. In web design, it focuses on creating a website that is user-friendly, intuitive, and enjoyable to use. According to Forbes, “88% of users will not...

Utility, usability, and desirability are three key principles in design that collectively contribute to creating effective and appealing products and experiences.Utility Does the product fulfill user needs and solve their problems effectively? Utility is the...

  When I was 15 years old, I was on a soccer team, and we had an indoor tournament.The parents were asked to bake and donate the cake to the team. Cake and coffee would be then sold at the tournament to raise money for the team. Now I loved my mom’s cake. But she...

What happens when AI goes wrong? Artificial Intelligence or Machine Learning does enhance user experience through automation, speed, personalization, data gathering, analyzing user’s interaction, and predicting human behaviour.But what happens when the AI, designed by...

A logo is a form of identity. It is the smallest and the most significant visual form to create recognition and ownership of a brand. Some logos have hidden messages or hidden symbolism that are carefully designed. Its discovery becomes often intriguing almost...

When we look at web design, navigation menus are very useful in that they are meant to organize information into groups and categories and guide user flow. And while the choice of displaying navigation on small portable devices defaults these days primarily to the...

In this post, I will briefly talk about the importance of a site map and site architecture. When it comes to designing and developing a website, it is always helpful to start with a map of the structure. You can carefully by design control how you want your users to...

Think of the website as the online interface of your store. And think of the home page as the storefront.  Most businesses that have a physical store, do understand the need to change the content of their display window. They do that at least 4 times a year,...