Our Story
We're a boutique design studio in Surrey BC.
Our Story as the wow studio began in July 2016. Our creative niches are all the visual aspects of a brand to support brand strategies. We also specialize in WordPress web design and motion graphics. 90% of our work is in the digital space including digital graphics, videos, websites – anything that communicates your brand online. We provide service to start-up businesses that need a brand. Most of our clients are small and mid-size companies that are going through a rebrand or simply want to feature a new product through marketing ads.
This is our Brand Promise: We design a better experience to impact the outcome.
The way we do that is by designing honestly and upholding the integrity of our client’s business through functional aesthetic design solutions.
Ahssan Moshref
Founder & Creative Director
We are process driven.
We believe that a better process yields a better outcome. With each project, we improve our process to improve outcomes. While each project is unique, there are some fundamental data gathering that all websites, logos and videos have in common and we start there. The tools and methods we use in each field help simplify the journey, discovery, and collaboration for us and our clients.
Our approach
Discover (Divergent Thinking):
- This is the exploration phase, where we aim to understand the problem or challenge fully.
- In this phase, the focus is on gathering information, conducting user research, observing, and empathizing with users.
- Key activities might include interviews, surveys, field research, user journey mapping, or studying market trends.
- The goal is to gather a wide range of insights, perspectives, and ideas before focusing on specific aspects of the problem.
Key Outcome: A deep understanding of the problem, user needs, and context.
Define (Convergent Thinking):
- In this phase, designers synthesize the information from the discovery phase to clearly define the problem statement.
- The focus here is on framing the right problem to solve, making sense of all the data collected, and narrowing it down to a clear, actionable definition.
- Key activities may include: defining user personas, creating problem statements, identifying key insights, and setting clear objectives.
Key Outcome: A well-defined design brief or problem statement that reflects the core needs and insights gathered.
Develop (Divergent Thinking):
- This phase involves generating and exploring possible solutions to the defined problem.
- We use creativity and iteration to brainstorm multiple solutions, sketch ideas, prototype, and test.
- Prototyping is often done in low-fidelity formats (e.g., wireframes, mockups, or paper prototypes), followed by user testing to gather feedback and refine concepts. Prototyping is a crucial step in defining potential risks, budget and resources.
- The goal is to iterate quickly and explore different approaches, creating a range of potential solutions.
Key Outcome: A range of tested and refined ideas or prototypes.
Deliver (Convergent Thinking):
- In the final phase, the focus shifts to refining the design and preparing it for implementation.
- This involves selecting the most viable and effective solution, refining it based on testing, and finalizing it for production.
- Activities may include: final design iterations, preparing for launch, working with developers to implement, and ensuring the solution meets the objectives and user needs.
- Post-launch, designers may also continue gathering feedback to improve the solution over time.
Key Outcome: A final, implementable solution ready for delivery to users.
Integrity is our foundation
for every transaction.
Our motto
Design is a language. Innovate
opportunities.
There is always room to improve, room to inspire, room to create a positive impact.
Ever wondered through space and suddenly discovered something unexpected and extremely pleasant? Your body freezes and you hold your breath for an instant, the air fills your chest, your soul stretches outwards and uncontrollably you say… “WOW”. This feeling, this state of immersive experience that lasts with you long after the moment is gone, is universal. It is what we are after at “the wow studio”.
Our Brand Attributes
Creativity & Play
“If necessity Is the mother of invention, then play is its father” – Steven Johnson.
Technical
Everything can be designed with a sense of purpose, a direction. There are geometry, math, and science in aesthetics. There is a function in art.
Relaxed
Power naps, books, & music are strategies to solve and innovate. A relaxed & distracted mind can increase dopamine, increase creativity, and achieve eureka.
Curiosity
We ask many questions including the foolish ones. As Roger Von Oech said: “Discovery consists of looking at the same thing as everyone else and thinking something different”
Vomit
Bad design makes our stomachs turn. When we hire designers, during the interview, we expose them to bad design. Successful candidates vomit on the spot. Voila!
WOW
Wow is an exclamation of surprise upon discovery of something especially pleasing. We try to achieve that in design to create memorable experiences.
P.S. We suffer when we see something out of place, show modesty about what goes into making thing better, and never mention how we spend many extra hours free of charge just to make something work aesthetically.
Our passion for aesthetics and good design is a curse. Once we went grocery shopping and ended up rearranging an entire fruit section by type, size, colour, and quality.
Ahssan [ace.on]
Founder & Creative Director
Our photographer’s understanding of a “headshot” is a bit abstract. But he insisted that the back of Ahssan’s head was his best feature. When Ahssan insisted that people need to see his face, this is what we got. It’s actually a very good depiction of him.
Emir
Product Designer
Meet Emir! always on the move with his gear. Tackles any project with no fear. But always humble and sincere. Emir is also our social media guy.
Michael
Art Director/ Concept Artist
Michael has been drawing since he was an infant. In fact, he has drawn so much that he has turned into an illustration himself. Check out his photo. Yes, we did send it to the lab and they confirmed it is an actual photo of him.
Saeed
Graphic Designer & 3D Animator
Meet our talented Designer. No, we did not hire a model. He just happens to be lucky in his looks. And yes, after seeing Ahssan’s photo, he insisted very strongly on hiring his own photographer to take his photo.
In short, this is how we feel about design.
Why wowk with us?
To impact, change, engage, inspire and design a better experience.