kama.ai is a Canadian Indigenous company. Their “patented Designed Emotional Intelligence® platform puts the human touch into automation and AI interactions. The kama DEI system uses natural language understanding to learn, recognize, and respond to customers based on their own personalities.” (kama.ai)
In general, logos should be simple. We also look for a unique element that only the logo itself owns. With this logo we looked for something that was ancient and futuristic and would last through time. The brand personality activity and the information gathered from the brand foundation and strategy gave us the insight we needed to understand and design a trademark for kama.ai.
At the heart of kama.ai, kama DEI is the platform that makes all the difference. DEI stands for designed emotional intelligence. The logo is created from the acronym DEI in an ancient/futuristic style inspired by the simplicity of inukshuk and other indigenous symbols. The imperfection of the brush stroke is intentional to make it humanistic.
for more info visit https://kama.ai/info/about-us/
As part of brand collateral extending the collaterals from the digital to the physical space expands the bounderies that the human mind places around a brand when they first start off.
