All good things can start with a conversation. As FNDHO guides 137 First Nations communities in Ontario into a sustainable future with respect to digital health, we approach one single question: When people think FNDHO, what should come to mind?
While brand identities can be very simple, planting an idea as a foundation that is strong enough to inspire people to diverge is the challenge. So, with respect and sincerity, we will unfold what lies before us in search of an optimal solution.
FNDHO’s logo analysis
FNDHO stands for First Nations Digital Health Ontario. The logo is displayed as a “combination mark” In this particular case combining Symbol with Lettermark/acronym. In addition, it displays the full words. The symbol consists of a heart rate electrical signal, the map of Ontario, and a 3D rope that is supposed to be sweetgrass in the form of a circle around Ontario.
Unrecognizable sweetgrass
No logo variation
No versatility
A logo is a visual representation of its values, personality, and offerings. Here are five key criteria that effective logos should generally meet:
A logo is not a collage
A logo should have the nuances of the brand
A logo should be unique
A logo should be simple
A logo should be versatile
Proposed Concept
The Sweetgrass, revered for its fragrant aroma and long, satiny leaves, holds a sacred place within indigenous cultures, particularly in Canada. As both a ceremonial incense during daily prayers and a staple in traditional medicine, its significance transcends mere botanical beauty. This single emblem from the land embodies health, spiritual connection, and a vibrant spectrum of colors.
Upon recognizing the profound symbolism encapsulated in sweetgrass, our vision crystallized. We understood that harnessing the essence of this revered grass could yield a logo of unparalleled simplicity yet profound symbolism for First Nations. It serves as a powerful emblem, embodying centuries of tradition, reverence for nature, and the resilience of indigenous peoples.
The braided sweetgrass serves as a powerful symbol of community unity and harmony, woven together with reverence and respect. In a subtle yet significant detail, we meticulously crafted the sweetgrass into 13 braids, a number deeply revered in First Nations cultures. This choice honours the sacred connection to the natural world, as the number 13 symbolizes the cycles of the moon throughout the year. Each braid, intricately intertwined, echoes the interdependence and shared wisdom that bind us all together. We used a geometric algorithms to create a precise but organic pattern.
Proposed design
Requested design
A financial report was designed in alignment with the new branding. Icons were revised and adjusted to establish higher quality.
