Changing Gears Consulting rebrand

Our initial engagement with Changing Gears Consulting centered on the branding for their new website. As our collaboration progressed, additional design opportunities arose, marking our inaugural involvement in a spectrum of projects within the company. Coinciding with CGC’s expansion efforts, including team growth and service diversification, the timing was opportune for a comprehensive brand revitalization. This encompassed revisiting core elements such as mission, vision, services, and overall brand identity. Leveraging the iterative nature of the website development process, we utilized the platform as a dynamic tool to facilitate ongoing refinement. Throughout the journey, multiple iterations and adjustments were made to align with evolving service offerings and organizational goals. Below are key highlights of the redesign.

Website Redesign

Brand logo redesign

Our design emphasizes interconnectedness through a continuous stroke, lending a sense of cohesion and flow. By adhering to the golden ratio, we intentionally imbue the composition with aesthetic harmony. Recognizing the inherent presence of this mathematical ratio in nature, we leverage its universal appeal, captivating viewers’ attention subconsciously.”