3rd eye connect project involved a full-scale rebranding from the design of the logo to the website, artworks, business cards, social media, and photography.
The privilege of working with Startup businesses is that you don’t just interact with the business side of the brand but also with the people. You learn about the heart and spirit that people place into their work. And the willingness to start at ground zero and rise to the top and succeed in a competitive market. Rickie is truly gifted in the medium and a genuine kind spirited person.
As Rickie’s business grew from hypnosis to medium. 3rdeyehypnosis was rebranded to 3rdeyeconnect. Like “connecting the seen and the unseen world, connecting the conscious and the unconscious world”. And while the new branding colour, logo, and type were well received by Rickie’s clients, over the next two years, Rickie’s business grew more through face-to-face interaction, online workshops and group events. And other networking professionals who hosted Rickie on their website did not advertise 3rdeyeconnect.ca but simply Rickie Avitan. So Rickie’s brand as a person outgrew her brand as a company (3rdeyeconnect).
While with a bit of creativity and marketing strategy the gap could have been closed, in mid-2021 another consulting company took over the project and rebranded 3rdEyeConnect.ca to RickieAvitanPsychicMedium.ca
We learned a lot in this Journey. 🙂
