- Web Design 100%
- Rebrand 100%
kama.ai website is part of a rebrand project. In a noticeably short period of time, we were able to collaborate with the kama.ai team and gather information about the brand foundation and strategy through a set of activities. From there, we designed a set of wireframes and site architecture to conceptualize the form, silo content and better understand the flow of content. Close collaboration and regular meetings with the client ensured transparency and agile development.
The site is optimized to display on different devices and browsers with a load time of under 1.65 sec. Overall the site is built in a sustainable form to grow as the business grows.
Trust Signals
Client and Partner Testimonials are added to create social trust. While photos of the individuals giving the testimonials were not available, we decided to put company logos making it just as effective.
Social Media
YouTube, Facebook, and LinkedIn are added to help the brand promote, network, and grow.
As part of a conversion strategy to boost demo request a “call to action” button is added on each service page. The button locks to the top of the page as the user scrolls past. When the user clicks on the button a pop-up request form appears while keeping the user on the same page ( bringing the content to the user rather than taking the user to the content. This advocates for a better User Experience.
many of the choices we make as designers require understanding how the mind preceives information and what emotional connection is made. The choice and consistency of colour sets the mood but also advocates professionalsim. Here using light colour, with some green and use of white space we create a natural peaceful environmental friendly space. The display of staff with ethnic backgrounds advocates for a cultural diverse company enviornment.
Five application pages were designed to create engagement and conversion. The process identifying 5 personas and image manipulation, animation to create a branded compositions.
