The interior architect/interior designer who designed the space for Raha also offered to create the brand identity design and signs. Unfortunatley, their design did not capture the brand identity. The above image displays what the store looked like.
The project started initially with designing some flyers. During a tour to understand what the brand is about, it became clear that brand logo was disconnected form the business.
The logo recomposes the brand identity into a fashionable stylish look. The circle symbolizes completion – Raha’s complete set of Beauty solutions. The circle is transformed into a brush stroke to emphasize the artistic and creative touch of Raha’s beauty solutions. The crown is a symbolic reflection of a time and establishment.
