Client: fancy ladies boutique | Iran
Fancy is a small women’s fashion boutique. At the time of contact, “fancy” lacked all the tangible elements that would make up the brand. We spend a few days in the store to get a feel of product and service.
To capture the brand in typography the type itself projects a feeling of attraction from the selection of serif font to the adjustment of the Cross Stroke. The feminist approach of spelling fancy in all lowercase is no coincidence. WOW!
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