Emotional design focuses on creating products that evoke specific emotions and build a connection with the audience. Here we will explain how we redesign the SVD.pet logo through emotional design and create impact.
1. Positive Emotions: A smiling dog conveys friendliness, happiness, and approachability. This positive emotional response can make the logo more appealing and likable.
2. User Connection: People are likelier to connect with and remember a logo that evokes a positive emotional response. A smiling dog can create a sense of warmth and trust, making the brand feel more personable and inviting.
3. Brand Perception: A smile can significantly alter the brand’s perception, making it seem more friendly and engaging. This can enhance customer loyalty and attract more attention to the brand.
4. Emotional Engagement: Emotional design aims to engage users on a deeper level. A smiling dog can evoke feelings of joy and comfort, creating a memorable and emotionally engaging experience for the audience.
In summary, changing a logo from a dog with no smile to a dog with a smile is a simple yet effective example of how emotional design can influence user perception and create a stronger connection with the audience.
